Superbowl Ads 2010

2010 Super Bowl TV Ads: 

 Tim Tebows Controversial Superbowl Ad

Making of Bridgestone Tires' Commercials - VIDEO ENHANCED

Scene from Bridgestone Tires Super Bowl TV ad "Your Tires of Your Life"

Tire company debuts new ads, sponsors halftime show

On location making "Whale of a Tale" Bridgestone Tires' TV spot #1

NASHVILLE, TN - January 29, 2010: Bridgestone Americas Tire Operations (BATO) unveils two new Bridgestone brand tire commercials during the Super Bowl XLIV game, which will be broadcast on CBS Feb. 7 from Dolphin Stadium in Miami, Fla. The Bridgestone brand will also serve as the title sponsor of the Super Bowl XLIV Halftime Show featuring the legendary rock band, THE WHO.
The videos below feature a behind-the-scenes look at making the two commercials plus teasers of what both spots will look like. Click PLAY to watch.






The Richards Group, a Dallas-based advertising agency, produced the spots. They combined a great storyline with masterful editing and state-of-the-art digital animation to create two funny, suspenseful and entertaining commercials that showcase the superior performance of Bridgestone tires. One 30-second ad will run at the end of the first quarter, while the other will air during the third quarter.

Scene from Bridgestone Tires Super Bowl TV ad "Your Tires of Your Life" Bridgestone's spot #2

"The Super Bowl is the biggest single television event of the year and it's the one event that people watch both for the game and the commercials, so it's an exciting challenge for us to produce commercials that stand out from the rest," said Mike Gorey, President, U.S. and Canada Consumer Tire Sales Division, BATO.
"Both commercials have a surprise comic twist and great special effects so we're excited and we think our commercials will have people talking about Bridgestone on Monday morning," Gorey continued.
"There's no better time to showcase your company on television than during the Super Bowl," said John Baratta, President, Replacement Tire Sales, U.S. and Canada Consumer Tire Sales Division, BATO. "With two 30-second spots, we have two incredible opportunities to showcase our Bridgestone brand and show millions of people what our tires can do."

Dorito Ads:
 







New Orleans Saints

Donnie Simpson Signing Off

 

 

Donnie Simpson’s 32-year run on Washington’s airwaves will end this week, with the longtime morning host expected to sign off after a falling out with his longtime station, WPGC-FM (95.5).

Simpson’s last show likely will be Friday, people on both sides said, barring any last-minute changes to an exit agreement that was still being finalized over the weekend. The Washington Post reports Simpson’s contract does not expire until March 2011. But his exit deal allows him to leave on Friday. The agreement also says the radio host will not be allowed to work at another station for the next 13 1/2 months.
CBS will keep Simpson from jumping to another station by invoking the “non-compete” provision of his contract. The clause bars Simpson from working for a Washington-area station for the next 13 1/2 months. CBS invoked a similar provision in 2008 when another of its local personalities, Don Geronimo, left WJFK-FM before his contract had expired.
Simpson’s departure follows months of declining ratings for his show and internal friction between Simpson and WPGC’s management. The station has sought to boost Simpson’s ratings and attract younger listeners by updating his playlist and playing hit songs more often. Simpson and his producer-son, Donnie Jr., have maintained that the station was meddling, compromising his long-running program and alienating loyal listeners.
CBS had wanted to ease Simpson out with a celebratory retirement party in mid-March, but Simpson declined, according to people familiar with the negotiations between him and the station. Late last week he began telling listeners on the air that his departure was imminentDonnie Simpson is a longtime American radio DJ as well as a television and movie personality. He has hosted The Donnie Simpson Morning Show on Washington, D.C. radio station WPGC-FM since March 1993. Simpson is the first urban-format radio personality to have an annual salary over $1 million without being syndicated. He was Billboard’s “1998 Air Personality of the Year”. He is also known by the nickname “Dr. Green Eyes” for his luminous light green eyes.
Simpson began his career at age 15 at Urban Contemporary radio station WJLB in Detroit, Michigan, where he remained for eight years. In 1977 he relocated to Washington, D.C., where he began working at WRC-FM, known as “Disco 93.9″ (now WKYS), as morning drive host and program director. He remained with WKYS for 15 years through its format migration from Disco-based Rhythmic Contemporary Hits to Urban Contemporary in the 1980s. In 1981, he was hired as back-up anchor for the George Michael Sports Machine sports show on NBC’s Washington television outlet, WRC-TV.

 

Donnie Simpson Morning Show - WPGC 95.5 Online 

Friday, January 29, 2010

Donnie Simpson's Morning Show leaves WPGC 95.5 on air and online today. A local NBC reports that after 32 years on Washington's airwaves, host Donnie Simpson leaves his longtime station WPGC 95.5.

Simpson, 55, is under contract until March of 2011, but has sought to end his association with the CBS-owned station that has employed him as its signature morning personality since 1993.

Donnie Simpson's last WPGC show

CBS will keep Simpson from jumping to another station by invoking the "non-compete" provision of his contract. The clause bars Simpson from working for a Washington-area station for the next 13 1/2 months. CBS invoked a similar provision in 2008 when another of its local personalities, Don Geronimo, left WJFK-FM before his contract had expired.


Simpson's departure follows months of declining ratings for his show and internal friction between Simpson and WPGC's management. The station has sought to boost Simpson's ratings and attract younger listeners by updating his playlist and playing hit songs more often. Simpson and his producer-son, Donnie Jr., have maintained that the station was meddling, compromising his long-running program and alienating loyal listeners.

It was a party in the WPGC studios Friday morning, because after 32 years on Washington’s airwaves, radio personality Donnie Simpson is signing off.
Celebrities from across the country called in to say farewell and thank you to the radio pioneer.
Simpson began in radio as a teenager in Detroit before coming to Washington. He was with 93.9 WKYS for 16 years before moving his morning show to WPGC 95.5 in 1993, where he spent 16 years.

 

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